BRAND GUIDELINES
UNIFIED AND APPEALING IDENTITY
Being a member of ILC means that you are part of a larger community
– and so it’s important that as a network we create an environment where we’re all on the same page both visually and through our messaging.
FOCUSED POSITIONING
The better we are able to position ILC, the more opportunities we create for highlighting our members and their work. Increased awareness and sharpening the focus of ILC will help our members be more successful by making ILC more credible.
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brand and visual identity guide
How we look: summary sheet
LOGO
Our logo is at the core of ILC’s visual identity, and is the most tangible representation of ILC, our members, our mission and our values to the outside world.
The ILC logo shall be present on all material published by ILC or involving ILC as a partner.
The ILC logo is available in the following colours: black, grey, white and full colour.
BLACK
GREY
COLOUR
WHITE
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ILC members can download all logo variants on MemberNet
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WHERE TO PLACE IT
EXAMPLES
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USE OF COLOURS
The swatches on the opposite page reflect our complete colour palette, which should be applied consistently throughout all ILC products, including reports, publications, newsletters, brochures, posters, multimedia products, etc.
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Colours and regions
Our corporate palette is also meant to distinguish ILC’s decentralised way of working, and so specific colours have been selected to represent each of the the three regions.
FONTS
As with our logo, consistent use of our corporate typeface is crucial to our brand integrity.
The font we have chosen as our corporate font for our online and offline corporate communications is a freely available, cross- platform web font that can be used consistently in electronic documents, printed documents and web pages:
HEADINGS
Open Sans Extra-Bold 800 (all-caps)
BODY TEXT
Open Sans
The entire Open Sans font family is available for free at this link: https://www.google.com/fonts/specimen/Open+Sans