WWF

To stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, by ensuring that the use of renewable natural resources is sustainable and promoting the reduction of pollution and wasteful consumption.

We seek to save the planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth, we seek to implement conservation practices that are humane in their broadest sense. We seek to instill in people everywhere a discriminating, yet unabashed, reverence for nature, and to balance that reverence with a profound belief in human possibilities. From the smallest community to the largest multinational organization, we seek to inspire others who can advance the cause of conservation.We seek to be the voice for those creatures who have no voice; we speak for their future. We seek to apply the wealth of our talents, knowledge, and passion to making the world wealthier in life, in spirit, and in living wonders of nature.

By 2020, WWF will conserve 15 of the world’s most ecologically important regions by working in partnership with others to protect and restore species and their habitats; strengthening local communities’ ability to conserve the natural resources they depend upon; transforming markets and policies to reduce the impact of the production and consumption of commodities; ensuring that the value of nature is reflected in decisions made by individuals, communities, governments and businesses; and mobilizing hundreds of millions of people to support conservation.n.

Around the world, local communities and indigenous peoples are key stewards of the natural places WWF works to conserve. They depend on forests, fisheries and wildlife for their ways of life. Over generations, many have developed knowledge and practices to sustainably use and protect natural resources. Yet local people face growing challenges to their ability to be good stewards, including external competition for land and resources, insecure rights to land and resources, limited economic opportunities, limited access to health, education and other social services. To address these challenges, WWF works to strengthen communities' ability to conserve the natural resources they depend upon. We help them secure the rights, capacities and knowledge they need to strengthen their role as stewards of the environment, and improve their livelihoods and health. We also promote innovation, learning and implementation of strategies to expand community conservation across larger landscapes. This includes facilitating links across communities, building capacity of support institutions, promoting policy frameworks for community tenure, decentralized governance and sustainable livelihoods and collaboration to address environment-related threats to community land.